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Digital FX - Business Solution
PPC & WhatsApp Lead Funnel📍 Noida Expressway & Greater Noida West⏱ 6-Month Scale Engagement
NCR Luxury Realty Advisors • Real Estate & Housing

Reduced Cost Per Lead by 73% with 6.2x Verified ROAS

Replaced leaky 12-field lead generation forms with 1-click WhatsApp brochure funnels, implemented Google Ads Customer Match audiences, and booked 1,140+ qualified buyer site visits for luxury expressway apartments.

Replicate These Results→WhatsApp Strategy Desk
₹380
Cost Per Lead (CPL)
Reduced from ₹1,450 (73% savings per qualified inquiry)
1,140+
Qualified Site Visits
In-person visits booked directly at project experience centers
6.2x
Verified ROAS
Closed inventory commission vs total marketing investment
0.68s
Mobile Page Load
Sub-second Next.js edge delivery across all cellular carriers
01 • The Business Challenge

The Roadblocks Facing NCR Luxury Realty Advisors

Promoting luxury 3 BHK and 4 BHK residential apartments priced between ₹1.8Cr and ₹4.5Cr along the Noida-Greater Noida Expressway. The client was bleeding budget on generic portal leads and broad Google Ads.

✕Paying an unsustainable ₹1,450 per lead on standard Google Ads search campaigns.
✕Over 65% of leads captured through traditional website forms submitted fake contact numbers or were uncontactable.
✕Brokers from competing agencies were constantly spamming lead forms to gather pricing intelligence.
✕Sales executives wasted hours each day manually dialing leads who had already forgotten submitting an inquiry.
02 • The Strategic Architecture

How Digital FX Designed The Growth Solution

Digital FX re-architected the entire buyer acquisition journey around sub-second page performance, mobile-first WhatsApp delivery, and precision keyword match types.

✓Built a custom, sub-second Next.js 16 project landing page that loaded in under 700 milliseconds on mobile devices.
✓Eliminated the 12-field form in favor of a 1-click WhatsApp 'Get Floor Plans & Pricing Matrix' button.
✓Structured Single-Keyword Ad Groups (SKAGs) targeting high-net-worth buyers in South Delhi, Noida, and Gurgaon.
✓Deployed automated OTP phone verification and budget-qualification filters before releasing full project brochures.
03 • Execution & Rollout

Hands-On Implementation & Telemetry

The campaign was activated with real-time Looker Studio tracking and automated CRM routing.

1
When an interested buyer clicked the WhatsApp ad, an automated chatbot greeted them by name, shared the 3D floor plan PDF, and asked: 'Which unit size are you looking for: 3 BHK or 4 BHK?'
2
Responses were instantly synced to the sales team's mobile dashboard with assigned senior relationship managers.
3
Configured Google Ads enhanced conversions passing offline sales stage data back to Google's bidding algorithm.
4
Excluded 600+ negative keywords related to budget housing, government flats, and employment queries.
★★★★★
“The 1-click WhatsApp brochure funnel was an absolute game changer. Our sales team no longer calls cold numbers; they chat with qualified buyers who are holding our project brochure on their phones.”
Vikram Malhotra
Managing Director
Key Strategic Takeaway

Frictionless mobile conversion beats lengthy web forms every single time in high-ticket real estate.

Services Employed:High-Intent Google Ads PPCHigh-Ticket Lead QualificationSub-Second Next.js Project Microsite
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