Privacy Policy & Data Governance

1. Overview & Commitment to Data Protection

Digital FX (“Company”, “we”, “our”, or “us”), having its principal commercial office at Shop No. 210, Second Floor, Orbit Plaza, Crossings Republik, Ghaziabad, Uttar Pradesh 201016, India, is committed to safeguarding the privacy and digital personal data of visitors, clients, and partners accessing our website (https://www.digitalfx.in) and our digital marketing services.

This Privacy Policy explains how we collect, use, store, process, and protect your information in full compliance with the Digital Personal Data Protection (DPDP) Act 2023 (India), the Information Technology Act 2000, and international data protection standards.

2. Information We Collect

We collect information you provide directly to us through voluntary interactions on our platform:

• Contact & Identification Data: Full name, corporate email address, contact telephone or WhatsApp number, business designation, and company name when submitting inquiry or consultation forms.
• Commercial Business Data: Target website domain URL, industry sector, target geographic focus (cities/states), search ranking goals, and advertising budget allocations submitted for SEO audits.
• Transactional & Invoice Billing Data: Payment transaction identifier (txnid), billing entity name, GSTIN (if applicable), billing address, and transaction timestamps processed through our authorized payment gateway partner (PayU India). Note: Digital FX does NOT collect, store, or process raw credit card, debit card, or net banking credentials; all payment tokenization is handled securely by RBI-authorized payment aggregators.
• Automated Technical Diagnostics: IP address, device type, browser specifications, referring URLs, and page navigation patterns collected via technical cookies to improve web performance and Core Web Vitals.

3. Purpose & Lawful Basis of Processing

We process your data strictly for legitimate commercial and technical purposes:

• To prepare and deliver customized SEO, Google Maps 3-Pack, website development, and Generative Engine Optimization (GEO) audit proposals.
• To execute contractual client service agreements and issue official GST tax invoices for digital marketing retainers.
• To communicate strategy updates, campaign milestones, and performance attribution reports via authorized phone, email, or WhatsApp channels.
• To maintain platform security, prevent fraudulent ad clicks, and optimize server-side page response speeds.

4. Data Sharing & Third-Party Processors

Digital FX maintains a strict policy against selling, renting, or leasing client personal information to third-party data brokers or marketing aggregators. Information is shared only with trusted infrastructure providers necessary to fulfill client services:

• Payment Gateway: PayU Payments Private Limited (authorized by the Reserve Bank of India) for secure payment processing.
• Cloud & Database Infrastructure: Enterprise-grade database hosting (Supabase / AWS Asia-Pacific Mumbai region) protected by AES-256 encryption at rest and TLS 1.3 in transit.
• Statutory Authorities: If required by applicable Indian law, court order, or governmental law enforcement agency.

5. Data Security & Retention

We implement comprehensive physical, electronic, and procedural safeguards to protect your personal data against unauthorized access, loss, or alteration. Inactive lead inquiry data is purged after 24 months unless an ongoing commercial retainer or statutory GST invoicing record requires extended retention.

6. Your Rights Under DPDP Act 2023

As a data principal, you have statutory rights regarding your personal information:

• Right to access an itemized summary of personal data held by Digital FX.
• Right to correction, completion, and updating of inaccurate data.
• Right to erasure of personal data that is no longer required for contractual or legal compliance.
• Right to nominate an authorized representative in accordance with DPDP rules.