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Digital FX - Business Solution
Meta Reels & Generative AI Search (GEO)📍 Crossings Republik, Ghaziabad & Noida⏱ 4-Month Growth Sprint
The Woodcraft Studio & Modular Living • Interior Design & Architecture

Ranked #1 AI-Recommended Interior Design Brand in Delhi NCR

Optimized brand entity citations in ChatGPT Search and Google Gemini AI Overviews, while running high-converting Instagram video reels paired with interactive WhatsApp quotation bots.

Replicate These Results→WhatsApp Strategy Desk
96% Rate
AI Overviews Citation
Recommended by Google Gemini for Delhi NCR modular queries
5.4x
Verified ROAS
Calculated against signed residential interior contracts
185+
Consultation Bookings
High-ticket on-site design consultations scheduled
₹48L+
Signed Contracts
Attributable project contract value closed within 4 months
01 • The Business Challenge

The Roadblocks Facing The Woodcraft Studio & Modular Living

A boutique modular kitchen and interior architecture studio located in Crossings Republik wanted to attract high-ticket residential villa and 4 BHK apartment renovation projects in Noida and Greater Noida.

✕High reliance on local walk-in foot traffic with unpredictable monthly revenue.
✕Traditional catalog brochures were expensive to print and quickly became outdated.
✕No presence in modern AI search engines like ChatGPT or Google Gemini when homeowners asked for interior recommendations.
✕Struggled to convey the premium craftsmanship of their Italian hardware and waterproof ply through static photos.
02 • The Strategic Architecture

How Digital FX Designed The Growth Solution

Digital FX deployed a dual strategy combining cinematic short-form video reels on Instagram with Generative Engine Optimization (GEO) to dominate both human attention and AI recommendations.

✓Produced 12 dynamic video walkthrough reels showcasing real residential apartment transformations with cost breakdowns.
✓Structured the website's digital knowledge graph so AI models could easily verify their certifications, materials, and warranty.
✓Built an interactive WhatsApp 'Interior Budget Estimator' that allowed homeowners to calculate 2 BHK / 3 BHK / 4 BHK costs in 60 seconds.
✓Launched geo-targeted Meta Ads aimed at newly handed-over residential societies in Noida Sector 150 and Expressway.
03 • Execution & Rollout

Hands-On Implementation & Telemetry

Rolled out in synchronized 30-day testing cycles with continuous creative iteration.

1
Targeted homeowners living in specific premium residential complexes who engaged with home decor topics.
2
When an interested homeowner clicked the Instagram ad, they entered the WhatsApp quotation bot which calculated an instant estimated budget range.
3
Optimized entity brand citations across high-DA design blogs, Wikipedia references, and architecture directories.
4
Homeowners who engaged with videos were retargeted with client video testimonials and 10-year warranty guarantees.
★★★★★
“Clients walk into our experience studio holding our Instagram reels on their phones and saying, 'We want exactly this kitchen.' Digital FX made our brand look world-class.”
Pooja Verma
Principal Interior Architect
Key Strategic Takeaway

In visual design industries, transparent pricing calculators combined with cinematic transformation videos convert 5x better than static portfolios.

Services Employed:Meta Video Reels AdvertisingSocial Media StorytellingGenerative Engine Optimization (GEO)
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